week 13 -- developing and managing products

Ever since Apple open Apple Stores, their business increased turning Apple to be one of the most successful company in the market. It has been revealed that Apple Inc is one of the most innovative company that have higher average stock returns and higher average growth.Apple remains at its core a product company, one that would never give up control of how their products are created.
   In the managing process of all components including hardware, operating systems and the developer tools are designed by one company. They are all designed to work together flawlessly, in order to create an easier and much more perceptive experience so developers can focus on making great apps. Apple is widely regarded as one of the most effective companies at launching products today.Apple is able to generate interest and excitement over even minor product launches because of its reputation for creating innovative, elegant and functional hardware and software.

week 11-- Integrated marketing communications

 A concept of marketing communications planning that recognizes the added value of a comprehensive plan that evaluates the strategic roles of a variety of communication disciplines and combines these disciplines to provide clarity,consistency and maximum communications impact.Apple has one of the best selling techniques in the business...and it really doesn't require much work. They let the product speak for itself. Allowing the consumers to have a hands on experience is a plus for the company. It didn't require a rocket scientist to figure it out, but it's still a valuable strategy for promotion of products. All of the things Apple does to keep us informed and aware of their product are really working out because they are a very fast growing company that will only keep on growing. The way they integrate their marketing communications is amazing because they target such a broad market but yet they are successful at reaching us and making us buy.

week 10 April-- product concepts

  When it comes to their products, Apple is very precise. Their product has to be unique like no other in very way possible. Apple new technologies consist of being ultra thin and touch screen. For example, I phone , I touch , and I pad. They all use new touch screen. It seems like the leader of touch screen market. Apple's concept is want to go first in the market. Apple's CEO Steve Jobs, focuses on making its products unique. A big Apple product usually begins with a big idea for an unmet customer need. Then designers figure out what the product should look like and what features it should have.

week9--- sales promotion and personal selling

 Apple uses promotional methods using special short-term techniques to persuade members of a target market to respond or undertake their products. Examples of certain methods Apple uses for sales promotions are money back guarantees, lower purchase price and rebates. Apple store display all the products and customers can try any of them.This lets consumers get comfortable with the products and familiarize themselves with it. This is a major consumer sales promotion that Apple has developed.
  During special consumer promotions, Apple has its certain auditions in which they target directly.Apples promotes their Mac book laptops for college students. When students show their school I.D, they pay for a Mac book book and get any free Ipod they desire and a free printer. I think this is a good promotion method because I was one of its targeted audience who purchased this great deal.

week8 -- Advertising and public relations

  Advertising is one-way mass communication about a product or organization that is paid for by a marketer. And public relations is the element in the promotional mix that evaluates public attitudes, identifies issues that may elicit public concern,and executes programs to gain public understanding and acceptance.
  In the past two decades, Apple Inc. has become well known for its advertisements, which are designed to reflect a plan of marketing their products to creative individuals. Every time apple has new product spread to the market, they will design the advertisements to promote products. Customers can see those advertisements many places. Apple Inc. has good public relations. Their advertisements show customers that how the product is. Or in their website, customers can know the functions and price of the products they want. Customers understand and accept apple inc. 

week 7 --- Retailing

  Retailing means all the activities directly related to the sale of goods and services to the ultimate comsumer for personal, nonbusiness use. We are involved in retailing everyday, when we shop for groceries, clothes, books and many other products and services.

  Apple store is a retailing store, there are over 300 stores in worldwide. also, apple is a speciatly store, they stores. Apple stores use large open 

tables to display company products, making it easier for visitors to play with them. For this reason, consumers can play the products they want to buy, they could know the products better.  Make sure they like it, then but it.  For example, on March 11th, the first day of selling I-pad 2. There was a big table and displaying I-pad 2. Consumers around that table to play with this new product. They can first time to know how is I-pad 2 different from i-pad 1. And try to know new functions on it.

week 6 --consumer decision making

      Consumer behavior processes a comsumer uses to make pruchase decisions. Usually, people plan to buy a new product, they will follow these steps. Need recognition,is consumer want to buy something. It occurs when comsumer are faced with an imbanlance between actual and desired states that arouses and activates the comsumer decision-making process.Like, people see I-pad 2 is coming, they want to buy one. The second step is information search, while people see I-pad 2 's ad. They will do some research for this new product, trying to know it better. The next step is evaluation of alternatives,from the research, consumers know about I-pad 2 better. They 'll think about if it's necesary. They 'll compare I-pad2 with others. Then some of them will be purchase. The last is postpurchase behavior.
         There are some factors influencing consumer buying decisions, social factor is one of them to effect consumers buying I-pad 2. Usually there is a new product in Apple Inc comes, many fans go for lines and buy it. The ohter is induvidual factors, they want to have a better lifestyle. So that they buy everything new. Also, cultural factors and psychological factors are important. They may effect people's decisions to buy products.