When it comes to their products, Apple is very precise. Their product has to be unique like no other in very way possible. Apple new technologies consist of being ultra thin and touch screen. For example, I phone , I touch , and I pad. They all use new touch screen. It seems like the leader of touch screen market. Apple's concept is want to go first in the market. Apple's CEO Steve Jobs, focuses on making its products unique. A big Apple product usually begins with a big idea for an unmet customer need. Then designers figure out what the product should look like and what features it should have.
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