week 15--Business Marketing

Business marketing is the marketing of goods and services to individuals and organizations for purposes other than personal comsuption. Saling computers to schools and colleges is an example of business marketing. Apple sell their computers to some college. Even though there are a lot apple computers in the computer lab, they still have some. Apple can promote their computers. And this kind of business, it won't just sell one or two . Schools usually buy great amount.Apple can earn more money in selling big amount of products.
Apple has been so successful in these last years thanks to his fresh, imaginative way to think and do its business: a winning combination of exceptional products, great style and design, great strategy, innovative marketing, sleek and enticing communications. Additionally,Apple owes its overwhelming success in the last years to the iPhone and to the smart iPod and iTunes product combination, a combination of a great hardware piece with great style, great software, great performance, user friendly interface, with a good e-business service. The iPod + iTunes halo effect and new great Mac computers and Mac OS software did the rest in increasing Apple revenue stream. So many big organization buy products from apple.

week14 -- Segmenting and targeting markets

The core target market for Apple products are young adults and teenagers for both male and female, primarily in USA, Canada, Europe and Asia.However, Apple doesn't seem to target market in the way other companies do. Even though their main target are professional users, they target people. It focuses on users of all type of demographic group and market.Apple's market segmentation is characterized in age, gender and desire for image and creating product desirability mainly to everyone. Apple's products are targeted from middle to high class consumers.Apple’s iPhone currently ranks third in global smart phone sales behind only Nokia and RIM. Apple’s iPhone seen the largest gain year-over-year.
   Apple lets users decide how and where they'll use its products. Most importantly Apple target to the most creative and liberal people that love innovative, high-tech new products.Since Apple launched its first products to the public, it began expanding around the nation. For the past years Apple geographic segmentation has increase globally. Targeting to major cities around the world.Apple has become a well known company globally and its strategy concerning target segmentation and targeting markets are simple and open to everyone.

week 13 -- developing and managing products

Ever since Apple open Apple Stores, their business increased turning Apple to be one of the most successful company in the market. It has been revealed that Apple Inc is one of the most innovative company that have higher average stock returns and higher average growth.Apple remains at its core a product company, one that would never give up control of how their products are created.
   In the managing process of all components including hardware, operating systems and the developer tools are designed by one company. They are all designed to work together flawlessly, in order to create an easier and much more perceptive experience so developers can focus on making great apps. Apple is widely regarded as one of the most effective companies at launching products today.Apple is able to generate interest and excitement over even minor product launches because of its reputation for creating innovative, elegant and functional hardware and software.

week 11-- Integrated marketing communications

 A concept of marketing communications planning that recognizes the added value of a comprehensive plan that evaluates the strategic roles of a variety of communication disciplines and combines these disciplines to provide clarity,consistency and maximum communications impact.Apple has one of the best selling techniques in the business...and it really doesn't require much work. They let the product speak for itself. Allowing the consumers to have a hands on experience is a plus for the company. It didn't require a rocket scientist to figure it out, but it's still a valuable strategy for promotion of products. All of the things Apple does to keep us informed and aware of their product are really working out because they are a very fast growing company that will only keep on growing. The way they integrate their marketing communications is amazing because they target such a broad market but yet they are successful at reaching us and making us buy.

week 10 April-- product concepts

  When it comes to their products, Apple is very precise. Their product has to be unique like no other in very way possible. Apple new technologies consist of being ultra thin and touch screen. For example, I phone , I touch , and I pad. They all use new touch screen. It seems like the leader of touch screen market. Apple's concept is want to go first in the market. Apple's CEO Steve Jobs, focuses on making its products unique. A big Apple product usually begins with a big idea for an unmet customer need. Then designers figure out what the product should look like and what features it should have.

week9--- sales promotion and personal selling

 Apple uses promotional methods using special short-term techniques to persuade members of a target market to respond or undertake their products. Examples of certain methods Apple uses for sales promotions are money back guarantees, lower purchase price and rebates. Apple store display all the products and customers can try any of them.This lets consumers get comfortable with the products and familiarize themselves with it. This is a major consumer sales promotion that Apple has developed.
  During special consumer promotions, Apple has its certain auditions in which they target directly.Apples promotes their Mac book laptops for college students. When students show their school I.D, they pay for a Mac book book and get any free Ipod they desire and a free printer. I think this is a good promotion method because I was one of its targeted audience who purchased this great deal.

week8 -- Advertising and public relations

  Advertising is one-way mass communication about a product or organization that is paid for by a marketer. And public relations is the element in the promotional mix that evaluates public attitudes, identifies issues that may elicit public concern,and executes programs to gain public understanding and acceptance.
  In the past two decades, Apple Inc. has become well known for its advertisements, which are designed to reflect a plan of marketing their products to creative individuals. Every time apple has new product spread to the market, they will design the advertisements to promote products. Customers can see those advertisements many places. Apple Inc. has good public relations. Their advertisements show customers that how the product is. Or in their website, customers can know the functions and price of the products they want. Customers understand and accept apple inc.