Apple uses promotional methods using special short-term techniques to persuade members of a target market to respond or undertake their products. Examples of certain methods Apple uses for sales promotions are money back guarantees, lower purchase price and rebates. Apple store display all the products and customers can try any of them.This lets consumers get comfortable with the products and familiarize themselves with it. This is a major consumer sales promotion that Apple has developed.
During special consumer promotions, Apple has its certain auditions in which they target directly.Apples promotes their Mac book laptops for college students. When students show their school I.D, they pay for a Mac book book and get any free Ipod they desire and a free printer. I think this is a good promotion method because I was one of its targeted audience who purchased this great deal.
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