week8 -- Advertising and public relations

  Advertising is one-way mass communication about a product or organization that is paid for by a marketer. And public relations is the element in the promotional mix that evaluates public attitudes, identifies issues that may elicit public concern,and executes programs to gain public understanding and acceptance.
  In the past two decades, Apple Inc. has become well known for its advertisements, which are designed to reflect a plan of marketing their products to creative individuals. Every time apple has new product spread to the market, they will design the advertisements to promote products. Customers can see those advertisements many places. Apple Inc. has good public relations. Their advertisements show customers that how the product is. Or in their website, customers can know the functions and price of the products they want. Customers understand and accept apple inc.