A concept of marketing communications planning that recognizes the added value of a comprehensive plan that evaluates the strategic roles of a variety of communication disciplines and combines these disciplines to provide clarity,consistency and maximum communications impact.Apple has one of the best selling techniques in the business...and it really doesn't require much work. They let the product speak for itself. Allowing the consumers to have a hands on experience is a plus for the company. It didn't require a rocket scientist to figure it out, but it's still a valuable strategy for promotion of products. All of the things Apple does to keep us informed and aware of their product are really working out because they are a very fast growing company that will only keep on growing. The way they integrate their marketing communications is amazing because they target such a broad market but yet they are successful at reaching us and making us buy.
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