week 15--Business Marketing

Business marketing is the marketing of goods and services to individuals and organizations for purposes other than personal comsuption. Saling computers to schools and colleges is an example of business marketing. Apple sell their computers to some college. Even though there are a lot apple computers in the computer lab, they still have some. Apple can promote their computers. And this kind of business, it won't just sell one or two . Schools usually buy great amount.Apple can earn more money in selling big amount of products.
Apple has been so successful in these last years thanks to his fresh, imaginative way to think and do its business: a winning combination of exceptional products, great style and design, great strategy, innovative marketing, sleek and enticing communications. Additionally,Apple owes its overwhelming success in the last years to the iPhone and to the smart iPod and iTunes product combination, a combination of a great hardware piece with great style, great software, great performance, user friendly interface, with a good e-business service. The iPod + iTunes halo effect and new great Mac computers and Mac OS software did the rest in increasing Apple revenue stream. So many big organization buy products from apple.