March 1 Week 5--developing a global vision

   Global marketing is the marketing that targets markets throughout
the world. Global vision is recognizing and reacting to international
marketing opportunities, using effective global marketing strategies,
and being
aware of threats from foreign competitors in all markets. These two
factors are most important for a frim to join the oversea market.
  Such as Hidden among flashier details of Apple Inc.'s iPhone 4
unveiling was this surprise: 88 countries will get the latest device
by September, a much smaller lag behind the U.S. introduction than
in the past. The shift shows how important overseas sales have become
for Apple, which struggled before the iPhone to become a global player.
The faster rollout comes as many analysts believe iPhone growth has
peaked in the U.S., at least through its current sole partner AT&T Inc.

         Last year, Apple introduced the iPhone 3GS in June and the
phone was available in 64 countries at the end of September 2009, but
it wasn't yet available in countries like South Korea and China, which
are the fastest growing markets today.