Chapter 1

Most people use Iphone today. So I choose Apple Inc to be the company I am to analyze this semester. Apple was established on April 1, 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne.  There were no screens for computers that time. They use TV to be a screen. And it's very successful. Day after day, apple 's products still have the most stable sale in the market.  They renew the products very often. And new products have been come out continuously,  Apple has released the Iphone since 2007.  It was big sale. Many youths start to use Iphone. From today , Iphone 4 has come already. It hold the main market in phones.  The price still very high in the market.  And they have new product named I pad in 2010. It s a kind of computer. Just like a bigger size Iphone.  Almost every year, Apple Inc will give customers surprise for new products. They can catch the people's mind , so when apple is going release a product. Many fans will go for standing on the long line to buy it. It's very crazy. And apple inc will listen to customer , also. They will try to make products better and better. They can hold the good relationship with customers. Apple's products often have good quality, and they have guarantee for each product. People will trust that and choose those products , though with higher price. I think the mission statement for apple inc is that. Apple computer is committed to protecting the environment, health and safety of our employees, customers and the global communities where we operate. We recognize that by integrating sound environmental, health and safety management practices into all aspects of our business, we can offer technologically innovative products and services while conserving and enhancing resources for future generations.