week14 -- Segmenting and targeting markets

The core target market for Apple products are young adults and teenagers for both male and female, primarily in USA, Canada, Europe and Asia.However, Apple doesn't seem to target market in the way other companies do. Even though their main target are professional users, they target people. It focuses on users of all type of demographic group and market.Apple's market segmentation is characterized in age, gender and desire for image and creating product desirability mainly to everyone. Apple's products are targeted from middle to high class consumers.Apple’s iPhone currently ranks third in global smart phone sales behind only Nokia and RIM. Apple’s iPhone seen the largest gain year-over-year.
   Apple lets users decide how and where they'll use its products. Most importantly Apple target to the most creative and liberal people that love innovative, high-tech new products.Since Apple launched its first products to the public, it began expanding around the nation. For the past years Apple geographic segmentation has increase globally. Targeting to major cities around the world.Apple has become a well known company globally and its strategy concerning target segmentation and targeting markets are simple and open to everyone.