week 13 -- developing and managing products

Ever since Apple open Apple Stores, their business increased turning Apple to be one of the most successful company in the market. It has been revealed that Apple Inc is one of the most innovative company that have higher average stock returns and higher average growth.Apple remains at its core a product company, one that would never give up control of how their products are created.
   In the managing process of all components including hardware, operating systems and the developer tools are designed by one company. They are all designed to work together flawlessly, in order to create an easier and much more perceptive experience so developers can focus on making great apps. Apple is widely regarded as one of the most effective companies at launching products today.Apple is able to generate interest and excitement over even minor product launches because of its reputation for creating innovative, elegant and functional hardware and software.

week 11-- Integrated marketing communications

 A concept of marketing communications planning that recognizes the added value of a comprehensive plan that evaluates the strategic roles of a variety of communication disciplines and combines these disciplines to provide clarity,consistency and maximum communications impact.Apple has one of the best selling techniques in the business...and it really doesn't require much work. They let the product speak for itself. Allowing the consumers to have a hands on experience is a plus for the company. It didn't require a rocket scientist to figure it out, but it's still a valuable strategy for promotion of products. All of the things Apple does to keep us informed and aware of their product are really working out because they are a very fast growing company that will only keep on growing. The way they integrate their marketing communications is amazing because they target such a broad market but yet they are successful at reaching us and making us buy.

week 10 April-- product concepts

  When it comes to their products, Apple is very precise. Their product has to be unique like no other in very way possible. Apple new technologies consist of being ultra thin and touch screen. For example, I phone , I touch , and I pad. They all use new touch screen. It seems like the leader of touch screen market. Apple's concept is want to go first in the market. Apple's CEO Steve Jobs, focuses on making its products unique. A big Apple product usually begins with a big idea for an unmet customer need. Then designers figure out what the product should look like and what features it should have.